vs. Instagram
Algorithms don't pay your bills.
Instagram decides who sees your work. Google shows your website to people actively searching for an artist in your area. One brings in clients who are ready to book.
For artists
Look the part. Book the chair.
Clients Google before they book. A professional website gets you ranking on Google, looking like the pro you are, and booking the work you actually want.
The problem
Instagram is not a website.
97%
Search before they book
Of people search online before choosing a tattoo artist. Your Instagram feed doesn't show up when they Google "tattoo artist near me." A website does.
46%
Have local intent
Of all Google searches are looking for something nearby. Half of Google right now is looking for a local business. Some of them want a tattoo.
75%
Judge by design
Of people judge a business's credibility by its website design. Clients decide what you're worth before they message you.
Your options
From free to fully done.
Every option gets you a professional website on Google. Pick the one that fits your budget and how hands-on you want to be.
Free forever
Portfolio Template
A single-page portfolio site with your bio, your best work, and a contact form. Gets you ranking on Google tonight.
- One page: bio, gallery, contact
- Looks perfect on phones
- Inquiries go straight to your inbox
- Match your style with custom colors
- You own it forever. Host anywhere.
$99 · most popular
Artist Website Template
A full 6-page website that makes clients book before they shop around. Your story, your services, your portfolio, all in one place.
- 6 pages: home, about, portfolio, services, contact, aftercare
- Update everything without code
- Dark or light mode to match your vibe
- Gallery built to show your work properly
- Ranks for "tattoo artist [your city]"
- One tattoo pays for it. Keep the rest.
$799 one-time
Done-For-You Setup
No time to set it up yourself? Send us your content and we'll build it, brand it, and launch it. You focus on tattooing.
- Your colors, fonts, and logo applied
- Portfolio and bio content added
- Inquiries delivered to your inbox
- Hosting and domain sorted for you
- Ready to rank for local searches
See real examples
Built with the artist template.
Different styles, same professional quality.
How it works
From zero to taking bookings.
Most artists are live within a weekend.
- 01
Pick your starting point
Free portfolio if you want simple. $99 template for a full multi-page site. $799 if you want us to handle everything.
- 02
Customize it
Use the visual admin panel to add your name, bio, portfolio images, services, and contact info. Pick colors and fonts to match your brand.
- 03
Go live
Hit publish and your site goes live at yourstudio.portfolio.ink. No domain to buy, no setup. Add your own domain whenever you are ready.
- 04
Start booking
Your website starts showing up in Google for "tattoo artist [your city]." Clients find you, see your work, and reach out directly.
Comparison
Why not just use Instagram?
How a real website compares to the alternatives.
vs. Website builders
Your site. Your code. No lock-in.
Cancel Squarespace and your site vanishes. Cancel us and you still have every file. Host it anywhere. One booking covers the cost.
vs. Free templates
Look like a pro, not a startup.
Generic templates scream "I spent $0 on my business." Ours was designed specifically for tattoo artists. Clients notice the difference.
vs. Hiring a designer
$99 vs. $2,000 and two months.
Custom design is great if you can wait and spend thousands. Our template gets you live this weekend, looking professional, booking clients.
FAQ
Common questions.
Do I really need a website if I have Instagram?
Yes. Instagram's algorithm decides who sees your work, and it changes constantly. A website shows up in Google searches, which is where 97% of clients start looking. When someone Googles "tattoo artist in [your city]," your website can rank. Your Instagram feed cannot.
Do I need to know how to code?
No. The Portfolio Template and Artist Template both have visual admin panels. If you can use Instagram, you can use these. No coding required. If you want deeper control, you can edit the HTML and CSS directly, but it is never required.
Which option should I start with?
If you just want to get on Google fast, start with the free Portfolio Template. If you want a full professional website with multiple pages, get the $99 Artist Template. If you would rather not touch it yourself, the $799 Done-For-You setup handles everything. Your purchase always counts as credit toward the next step up.
Where do I host my website?
Hit publish from your template and your site goes live instantly at yourstudio.portfolio.ink. Every template purchase includes 3 months free hosting. After that, hosting is $10/month with SSL, CDN, email forwarding, and custom domain connection. Done-for-you setup includes hosting as part of the package. You can also host it yourself for free if you prefer.
Can I add a booking calendar?
The templates include a contact form for inquiries. For booking calendars, you can embed tools like Calendly or link to your existing booking system. We have tutorials for common integrations.
I work at a studio. Is this the right page for me?
These options are for your personal portfolio and website as an individual artist. If you are building a website for your entire studio with multiple artists, check out our studio website solutions starting at $199.
What if I want to upgrade later?
Your purchase always counts as credit toward the next step. If you buy the $99 template and later want our done-for-you setup, your $99 is applied to the price. Same if you move to a custom website down the road. Nothing you spend is wasted.
Pick your path
Ready to get found on Google?
Every week without a website is another week of bookings going to artists who showed up first.