PRICING, explained.
How team-size pricing works, why we chose it over feature tiers, and how to know when your tier is the right fit. If you just want to pick a plan, the pricing page is two clicks away.
One question. That is the whole pricing model.
Every plan includes every feature. The only thing your plan decides is how many people on your team can log in. Solo studio? $29 a month with the full platform. Five-person team? Same platform, more seats. When you outgrow a tier, you upgrade for more seats, not more features. The features are already there.
That is the entire model. The rest of this page is why.
Why team-size, not features.
Most studio software follows a feature-tier pattern. Forms on the middle plan. Reports on the top plan. SMS reminders as a bolt-on. Integrations gated behind whichever tier the sales rep recommends after the demo. The day you actually need a feature is the day you also need to budget for it.
That model works for vendors because every shop becomes a candidate for an upsell every time it grows or hits a workflow gap. It works less well for tattoo studios specifically, because the things tattoo studios actually need are the same things every other tattoo studio needs: bookings, deposits, consent forms, client history, SMS reminders, financial reports. There is no shop that needs forms but not deposits. The feature-versus-feature decision is fake.
The thing that genuinely varies between studios is how many people are on the team. A solo artist needs one login. A five-chair shop needs more. That number changes when you hire, and it stays the same on a slow month. That is the variable worth pricing on. Everything else is just the platform.
So we priced on it. The trade-off is that a solo artist pays $29 a month for tools that a five-person shop also uses, and some of those tools won't matter on day one. We are okay with that. The alternative is gating features and pretending the gates are about value rather than billing.
The per-member lens
What a seat actually costs.
If you're benchmarking against generic SaaS, here is how to do the math fairly: divide annual price by full team capacity. Most pricing pages don't make this easy because feature-tier pricing makes the per-user cost vary by tier. Ours doesn't.
Every plan beyond Solo lands at roughly $8 to $10 per team member per month on annual billing. The number doesn't really change as you climb the tiers. What changes is how many seats sit empty. Pick the tier where the active seats outnumber the empty ones and you're paying for what you use.
| Plan | Team size | Annual | Per member / mo |
|---|---|---|---|
| Solo | 1 | $239 | $19.92 |
| Crew | Up to 5 | $579 | $9.65 |
| Tribe | Up to 10 | $999 | $8.33 |
| Clan | Up to 15 | $1,499 | $8.33 |
| Guild | Up to 20 | $1,999 | $8.33 |
| Legion | Up to 25 | $2,499 | $8.33 |
Per-member cost is the annual price divided by the full team capacity of each tier. From Tribe upward the rate flatlines at $8.33. The premium for higher tiers is room for more people, not a higher rate per person. Empire (26+) is custom — the per-member economics keep going.
How to tell if your tier is right.
Three signals to weigh. Together they give you a cleaner answer than "what does the website recommend."
1. Active seats outnumber empty ones.
If your team fills more than half of the tier's capacity, you're paying for what you use. A team of 6 on Tribe (10) has 4 empty seats — fine. A team of 3 on Tribe is overpaying for headroom that never gets used. Crew (5) was probably the right pick.
2. The next 12 months matter more than today.
If you're hiring an apprentice next quarter and another artist next year, round up. Re-pricing a subscription mid-growth is annoying and disruptive; paying $50 a month for room to grow usually isn't. The opposite is also true: if your team has been steady at five for three years, don't pay for ten.
3. Single location or many.
Standard plans (Solo through Legion) are single-location. If you're running two or more shops under one umbrella, or you're already past 25 people, Empire is the right starting point. Multi-location is the one place where the tier model breaks down and a real conversation makes more sense.
What this does not mean.
It does not mean every feature fits every studio on day one. If you tattoo solo from a private studio, the team management tools are irrelevant to you today. You're not paying extra for them. They're just there if you decide to hire.
It does not mean Tattoo Studio Pro replaces every tool you use. You might still use Canva for marketing and Squarespace for your website. The point is it replaces the five or six tools a studio usually cobbles together to run the operations side: booking, deposits, forms, reports, POS, client records.
And it does not mean we will never change the model. Pricing evolves with the product. If we move closer to per-seat down the road, the per-member math you see on this page is the rough anchor we'd build from. The principle is paying for what you use; the implementation might tighten.
Legacy plans and the future.
Three questions that come up specifically about the model. Everything else lives on the pricing page FAQ.
What happened to the old plans (FORMS, PLUS, PRO)?
They were feature-based. We simplified everything so plans are based on team size and every plan includes every feature. Legacy plans are no longer available for new signups, but existing customers keep their plan as long as they want it.
I'm on a legacy plan. Do I have to switch?
No. Keep it as long as it works for you. You'll continue to get maintenance updates for the features in your current plan. New features going forward are exclusive to the current plans (Solo through Empire). Switching gives you access to everything new.
Are you planning to switch to per-seat pricing eventually?
Honestly, we're considering it. Pure per-seat is the cleanest version of "pay for what you use" — and that's the principle this current model is reaching for. The current tier model approximates per-seat without the operational complexity. If we ever transition, the math you see today on annual billing ($8 to $10 per active member at full team capacity) is the rough anchor we'd build from. No surprises planned.